• MEd (Couns Psych), UBC
  • MEd (Couns Psych), UBC
  • BA Adv (Psych), UofM

Professional Memberships

  • BC Association of Clinical Counsellors 
  • Canadian Counselling & Psychotherapy Association 
  • Canadian Fertility & Andrology Society
  • American Society for Reproductive Medicine 
  • Women’s Health Research Institute 

Holly Yager, MEd, RCC, CCC is a reproductive health & fertility counsellor in Vancouver, BC.

Holly has 15+ years experience providing therapy and support for those with concerns related to infertility, third-party reproduction, pregnancy loss, perinatal mental health, and female pelvic pain.

Holly is a Registered Clinical Counsellor and a Canadian Certified Counsellor. She is an active member in the Canadian Fertility & Andrology Society and the American Society for Reproductive Medicine. Membership in the above organizations ensures ongoing professional development and an adherence to professional standards of practice and a code of ethics. 

Holly launched her private practice in 2007 (previously called Well Woman Counselling). Prior to that, she worked as a reproductive & sexual health counsellor at a variety of women’s clinics in Vancouver and completed an internship at the BC Reproductive Mental Health program. 

Holly has also worked as a clinical counsellor at BC Women’s Hospital + Health Centre since 2004. In this position, she has worked in the departments of reproductive endocrinology & infertility (REI/IVF), chronic pelvic pain & endometriosis (CPP), recurrent pregnancy loss & early pregnancy loss (RPL/EPAC), choices in childbirth, and specialized women’s health. She continues to work at BC Women’s Hospital + Health Centre on a casual basis while focusing primarily on her private practice.

In addition to providing therapy, Holly facilitates groups, presents lectures and workshops, provides clinical consultation, is active on several committees, and has co-authored publications on both fertility and chronic pelvic pain. 

Holly offers all counselling by secure video session.

Specialized focus on reproductive & sexual health and fertility:

  • Third-party reproduction for donation and surrogacy
  • Infertility 
  • Trying to conceive 
  • Fertility treatment (IUI, IVF)
  • Pregnancy loss
    • Miscarriage
    • Recurrent loss
    • Stillbirth
    • Termination
    • Genetics diagnoses
  • Decision making for:
    • Pregnancy
    • Parenting
    • Fertility treatment
  • Perinatal & postpartum mental health
  • Pelvic pain & sexual pain

Counselling Approach


Holly has a person-centered approach, where you are the expert on your own life, and where open collaboration is key. She is known for her professional, yet relaxed approach, allowing you to quickly feel at ease.

Holly sees clients of all genders, sexes, relationship types, races, and ethnicities. She is a white, hetero, cisgender woman who considers herself an ally to the LGBTQ+ and BIPOC communities. 

Holly has training and experience in a variety of evidence-based psychotherapies. She favours cognitive behavioural therapy (CBT), mindfulness-based strategies (MiCBT/MBCT), emotion-focused therapy (EFT), grief & loss, and EMDR therapies. 

All counselling takes place by secure video session.

Ready to book a video session with Holly?